The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.

George Tillmann is a former Booz Allen Hamilton partner, CIO, and management consultant. He has helped nearly 100 IT organizations worldwide and is the author of more than two dozen articles on information technology management appearing in publications such as CIO, Strategy + Business, Optimize, and Computerworld. He currently splits his time between writing and working as a private consultant.