{"product_id":"9780470260364","title":"Tuned In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs","description":"\u003ch1\u003eTuned In\u003c\/h1\u003e\u003ch2\u003eUncover the Extraordinary Opportunities That Lead to Business Breakthroughs\u003c\/h2\u003e\u003ch3\u003eCraig Stull | Phil Myers | David Meerman Scott\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eIf you market a product, service, or idea in any business, industry or organization, you must read \u003ci\u003eTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs\u003c\/i\u003e, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eCRAIG STULL\u003c\/b\u003e is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e PHIL MYERS\u003c\/b\u003e is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDAVID MEERMAN SCOTT\u003c\/b\u003e is the author of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing. \u003c\/p\u003e\n\u003cp\u003eVisit: www.tunedinbook.com. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 June 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470260364\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378787971212,"sku":"9780470260364","price":25.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470260364_ff2c5733-826c-439b-8a72-f5fb81f72e5e.jpg?v=1780280985","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470260364","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}