{"product_id":"9780470246702","title":"Sustainable Graphic Design Tools, Systems and Strategies for Innovative Print Design","description":"\u003ch1\u003eSustainable Graphic Design\u003c\/h1\u003e\u003ch2\u003eTools, Systems and Strategies for Innovative Print Design\u003c\/h2\u003e\u003ch3\u003eWendy Jedlicka\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThe graphic artist's guide to sustainable design\u003c\/b\u003e  \u003cp\u003eGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. \u003ci\u003eSustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design\u003c\/i\u003e helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSustainable Graphic Design\u003c\/i\u003e opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together.\u003c\/p\u003e \u003cp\u003eSustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eContributors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePaul Andre\u003cbr\u003e Paul J. Beckmann\u003cbr\u003e Sharell Benson\u003cbr\u003e Arlene Birt\u003cbr\u003e Robert Callif\u003cbr\u003e Don Carli\u003cbr\u003e Jeremy Faludi\u003cbr\u003e Terry Gips\u003cbr\u003e Fred Haberman\u003cbr\u003e Dan Halsey\u003cbr\u003e Jessica Jones\u003cbr\u003e Curt McNamara\u003cbr\u003e John Moes\u003cbr\u003e Jacquelyn Ottman\u003cbr\u003e Holly Robbins\u003cbr\u003e Pamela Smith\u003cbr\u003e Dion Zuess\u003cbr\u003e Biomimicry Guild\u003cbr\u003e Carbonless Promise\u003cbr\u003e Chlorine Free Products Association\u003cbr\u003e Environmental Paper Network\u003cbr\u003e Eureka Recycling\u003cbr\u003e Great Printer Environmental Initiative\u003cbr\u003e Package Design Magazine\u003cbr\u003e Promotional Product Solutions\u003cbr\u003e Sustainable Green Printing Partnership\u003cbr\u003e Sustainable Packaging Coalition\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eWendy Jedli\u003c\/b\u003eč\u003cb\u003eka, CPP\u003c\/b\u003e, is President of Jedlička Design, Ltd. and the author of Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design, also from Wiley. She is a faculty member in the Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program, and a nationally recognized speaker on sustainable design and business issues.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 December 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470246702\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e528\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e37.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379796537484,"sku":"9780470246702","price":49.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470246702_1fb750b3-4d33-4d49-bfc5-3b4083a06c20.jpg?v=1780144850","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470246702","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}