{"product_id":"9780470230633","title":"Naming Rights Legacy Gifts and Corporate Money","description":"\u003ch1\u003eNaming Rights\u003c\/h1\u003e\u003ch2\u003eLegacy Gifts and Corporate Money\u003c\/h2\u003e\u003ch3\u003eTerry Burton\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eIn 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector\u003cbr\u003e \u003cbr\u003e What slice of the pie did your organization enjoy?\u003cbr\u003e \u003cbr\u003e From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.\u003cbr\u003e \u003cbr\u003e Can your development team quickly pull together an accurate benchmark report?\u003cbr\u003e \u003cbr\u003e Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal.\u003cbr\u003e \u003cbr\u003e Are you ready?\u003cbr\u003e \u003cbr\u003e Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation.\u003cbr\u003e \u003cbr\u003e Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how.\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eTerry Burton (\u003c\/b\u003e\u003cb\u003eVancouver\u003c\/b\u003e \u003cb\u003eBC\u003c\/b\u003e\u003cb\u003e)\u003c\/b\u003e is the President and Founder of Dig In Research, a consultancy providing B2B sales to fundraising professionals of research products and services including his own online database of the Market Values of Naming Rights. He is the author of three books on stewardship and has also published articles at SupportingAdvancement.com, Ezines.com, CASE \u003ci\u003eCurrents\u003c\/i\u003e magazine, and \u003ci\u003eCanadian Fundraiser\u003c\/i\u003e. Burton is a frequent speaker on naming rights at conferences and seminars (APRA National Conference, Academic Impressions, AHP in Canada, AFP National and local events).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 August 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470230633\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379017216140,"sku":"9780470230633","price":56.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470230633_3e757452-6378-41e1-a247-e92d9b91f072.jpg?v=1780185664","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470230633","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}