{"product_id":"9780470230077","title":"Commercialization of Innovative Technologies Bringing Good Ideas to the Marketplace","description":"\u003ch1\u003eCommercialization of Innovative Technologies\u003c\/h1\u003e\u003ch2\u003eBringing Good Ideas to the Marketplace\u003c\/h2\u003e\u003ch3\u003eC. Joseph Touhill | Gregory J. Touhill | Thomas A. O'Riordan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. \u003ci\u003eCommercialization of Innovative Technologies\u003c\/i\u003e focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible \"innovation team\" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eC. Joseph Touhill\u003c\/b\u003e, PhD, PE, DEE, is President of Touhill Technology Management Corp., which specializes in environmental technology and management consulting. Dr. Touhill has been an engineering manager of major projects for more than forty years, twenty-three of which he served as Chief Executive Officer. He is a Fellow of both the AIChE and ASCE and is the author of more than eighty books and journal articles.  \u003cp\u003e\u003cb\u003eGregory J. Touhill\u003c\/b\u003e, MS, is Commander, 81st Training Wing, Keesler Air Force Base,Biloxi, Mississippi. Colonel Touhill led the team that was awarded the 2006 U.S. Air Force Science and Engineering Achievement Award.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThomas A. O'Riordan\u003c\/b\u003e, MS, is Director of the Omaha field office of the Raytheon Co.,where he manages major programs focusing on preservation of national security. General O'Riordan also has thirty-two years of distinguished service with the United States Air Force as a command pilot and as Commander of the USAF Personnel Center.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 April 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-AIChE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470230077\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379991441548,"sku":"9780470230077","price":95.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470230077_29c44414-2e56-4d0b-ab80-110f4a0f849f.jpg?v=1780100598","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470230077","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}