{"product_id":"9780470171509","title":"Corporate Reputation 12 Steps to Safeguarding and Recovering Reputation","description":"\u003ch1\u003eCorporate Reputation\u003c\/h1\u003e\u003ch2\u003e12 Steps to Safeguarding and Recovering Reputation\u003c\/h2\u003e\u003ch3\u003eLeslie Gaines-Ross\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003ePraise For \u003ci\u003eCorporate Reputation: 12 Steps to Safeguarding and Recovering Reputation\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"In a sea of business books, \u003ci\u003eCorporate Reputation\u003c\/i\u003e is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.\"\u003cbr\u003e —Heidi Henkel Sinclair, Director of Communications, Bill \u0026amp; Melinda Gates Foundation\u003c\/p\u003e \u003cp\u003e\"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations.\"\u003cbr\u003e —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School\u003c\/p\u003e \u003cp\u003e\"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!\"\u003cbr\u003e —Dr. Charles Fombrun, CEO, Reputation Institute\u003c\/p\u003e \u003cp\u003e\"Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere.\"\u003cbr\u003e —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDR. LESLIE GAINES-ROSS\u003c\/b\u003e is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for \u003ci\u003eFortune\u003c\/i\u003e. Her work has appeared in publications including the\u003ci\u003e Financial Times, Fortune\u003c\/i\u003e,\u003ci\u003e BusinessWeek, \u003c\/i\u003ethe\u003ci\u003e Times \u003c\/i\u003eof London,\u003ci\u003e Forbes \u003c\/i\u003eand \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e. She is currently on the Executive Advisory Panel of \u003ci\u003eCorporate Reputation Review\u003c\/i\u003e, an international journal devoted to the management of corporate reputation. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 January 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470171509\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.56\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380578480268,"sku":"9780470171509","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470171509_9558311d-17e8-4e85-b938-928d0bebf474.jpg?v=1780104726","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470171509","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}