{"product_id":"9780470060278","title":"Marketing Excellence Winning Companies Reveal the Secrets of Their Success","description":"\u003ch1\u003eMarketing Excellence\u003c\/h1\u003e\u003ch2\u003eWinning Companies Reveal the Secrets of Their Success\u003c\/h2\u003e\u003ch3\u003eHugh Burkitt | John Zealley\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eMarketing is all about ideas. And \u003ci\u003eMarketing Excellence\u003c\/i\u003e is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours.  \u003cp\u003eWritten by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in \u003ci\u003eMarketing Excellence\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eHUGH BURKITT\u003c\/b\u003e is Chief Executive of the Marketing Society, which is the leading network for senior marketers in the UK. At the Society he was responsible for the launch of the Society’s \u003ci\u003eManifesto for Marketing\u003c\/i\u003e, introduced the \u003ci\u003eMarketing Leaders Programme\u003c\/i\u003e for potential marketing directors and established the \u003ci\u003ePanoramic Group\u003c\/i\u003e, which has created a new forum where all the UK’s marketing organisations have agreed to work together to promote marketing.\u003cbr\u003e He is a council member of the Advertising Association, and has also served on the ASA Council, the IPA Council and the Complaints Panel of the Portman Group.\u003cbr\u003e In February 2005 he completed a walk up Kilimanjaro to raise money for VSO projects in Tanzania – where he had been a volunteer teacher nearly forty years earlier.  \u003cp\u003e\u003cb\u003eJOHN ZEALLEY\u003c\/b\u003e is the Managing Partner of Accenture’s European Consumer Goods \u0026amp; Services practice, where he works with senior executives of leading companies on multinational growth and business reorganization programmes.\u003cbr\u003e As a consultant, initially with McKinsey \u0026amp; Co and latterly with Accenture, John has worked with consumer based businesses in such diverse sectors as financial services, food and drink, grocery and general retailing, leisure and healthcare and in markets across Europe, Africa, Asia Pacific and North America.\u003cbr\u003e John is a Fellow of the Marketing Society and sits on the Editorial Board of \u003ci\u003eMarket Leader\u003c\/i\u003e, the Society’s quarterly journal. He is a Liveryman of the Worshipful Company of Marketors.\u003cbr\u003e In addition, he uses his marketing skills with a number of not-for-profit organisations, including Cancer Research UK, The Royal Shakespeare Company and the Institute for Citizenship.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 January 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470060278\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e388\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378686193804,"sku":"9780470060278","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470060278.jpg?v=1780280263","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470060278","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}