{"product_id":"9780470027516","title":"The Brand Innovation Manifesto How to Build Brands, Redefine Markets and Defy Conventions","description":"\u003ch1\u003eThe Brand Innovation Manifesto\u003c\/h1\u003e\u003ch2\u003eHow to Build Brands, Redefine Markets and Defy Conventions\u003c\/h2\u003e\u003ch3\u003eJohn Grant\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThe days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of \u003ci\u003eThe New Marketing Manifesto\u003c\/i\u003e, whose radical thinking has informed a generation.  \u003cp\u003eNow Grant is set to stun the industry again. In \u003ci\u003eThe Brand Innovation Manifesto\u003c\/i\u003e, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eJohn Grant\u003c\/b\u003e co-founded the groundbreaking London advertising agency St Luke’s, and is now a marketing consultant with clients including IKEA, the Ministry of Sound, Diageo and Coca Cola. He is the author of \u003ci\u003eThe New Marketing Manifesto\u003c\/i\u003e (Orion) which was selected as one of the top 10 business books of 1999 by Amazon, and of  \u003ci\u003eAfter Image\u003c\/i\u003e (Profile), an industry bestseller. He is known for radical thinking and the industry will be eager to hear and adopt his latest ideas.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 May 2006\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470027516\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e328\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44313007161484,"sku":"9780470027516","price":57.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470027516_b0b9e7cb-74fd-4c58-b4f4-9758b7ba51f4.jpg?v=1780166248","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470027516","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}