{"product_id":"9780470015476","title":"Trust and Reputation for Service-Oriented Environments Technologies for Building Business Intelligence and Consumer Confidence","description":"\u003ch1\u003eTrust and Reputation for Service-Oriented Environments\u003c\/h1\u003e\u003ch2\u003eTechnologies for Building Business Intelligence and Consumer Confidence\u003c\/h2\u003e\u003ch3\u003eElizabeth Chang | Farookh Hussain | Tharam Dillon\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Telecommunications\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eTrustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy.  \u003cp\u003e\u003ci\u003eTrust and Reputation for Service-Oriented Environments\u003c\/i\u003e is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTrust and Reputation for Service-Oriented Environments:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eClarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models.\u003c\/li\u003e \u003cli\u003eDetails trust and reputation ontologies and databases.\u003c\/li\u003e \u003cli\u003eExplores the dynamic nature of trust and reputation and how to manage them efficiently.\u003c\/li\u003e \u003cli\u003eProvides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction.\u003c\/li\u003e \u003cli\u003eEvaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc.\u003c\/li\u003e \u003cli\u003eGives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies.\u003c\/li\u003e \u003cli\u003eOffers an accompanying website with lecture notes and PowerPoint slides.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eElizabeth Chang\u003c\/b\u003e, Curtin Business School, has created, developed and taught courses in software engineering, project management, HCI, e-commerce, Databases, and Logistics and Supply Chain Management.  She has also successfully managed several commercial-grade IT projects for industry, taking them through the entire software lifecycle to project completion.  These projects range across Internet, peer-to-peer communications and e-commerce applications.  Professor Chang has over 100 scientific conference and journal papers of which 20 are on Trust.   \u003cp\u003eProfessor \u003cb\u003eTharam Dillon\u003c\/b\u003e is Dean of Information Technology at the University of Technology, Sydney.  He is an expert in the fields of software engineering and data mining, and in trust, security and component-oriented access control.  He has published five authored and four co-edited books, in addition to over 400 scientific papers in refereed journals and conferences.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFarookh K. Hussain\u003c\/b\u003e is a PhD student at Curtin Business School, and has become an expert in the field of Trust, co-authoring over 20 papers on Trust over the last two years.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 June 2006\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470015476\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e28.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377991807116,"sku":"9780470015476","price":139.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470015476_c96b63f3-9de1-46f7-b5a8-79ec23f06acb.jpg?v=1780161657","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780470015476","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}