{"product_id":"9780340806999","title":"New Media Cultures","description":"\u003ch1\u003eNew Media Cultures\u003c\/h1\u003e\u003ch3\u003eP David Marshall\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eNew Media Cultures\u003c\/b\u003e provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, \u003cb\u003eNew Media Cultures\u003c\/b\u003e focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms.\u003cbr\u003e\u003cbr\u003eCritical areas investigated include:\u003cbr\u003e- Game culture\u003cbr\u003e- The internet\u003cbr\u003e- The digital transformation of film and television\u003cbr\u003e- Intellectual property\u003cbr\u003e- Forms of interactivity\u003cbr\u003e- The significance of the user and cultural production in new media\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eP. David Marshall is Chair of the Department of Communication Studies at Northeastern University in Boston.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e27 August 2004\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780340806999\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e6.88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51369762783372,"sku":"9780340806999","price":34.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_d6bcb104-1964-4d1b-b965-d4c232da2ae3.jpg?v=1783880372","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780340806999","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}