{"product_id":"9780340762745","title":"Researching Audiences A Practical Guide to Methods in Media Audience Analysis","description":"\u003ch1\u003eResearching Audiences\u003c\/h1\u003e\u003ch2\u003eA Practical Guide to Methods in Media Audience Analysis\u003c\/h2\u003e\u003ch3\u003eCatherine Murray | Kim Schrøder | Kirsten Drotner | Steve Kline\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eHow do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eResearching Audiences\u003c\/i\u003e is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.\u003cbr\u003e\u003cbr\u003eThe book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.\u003cbr\u003e\u003cbr\u003eEach section presents\u003cbr\u003e\u003cbr\u003e- a full-scale presentation of a best-practice example of the approach\u003cbr\u003e\u003cbr\u003e- the key concepts used by its practitioners and an overview of its scholarly history\u003cbr\u003e\u003cbr\u003e- a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eKim Schrøder is Professor at the Centre for User-Oriented Communication Research, Roskilde University, Denmark.\u003cbr\u003eKirsten Drotner is Professor at the Centre for Media Studies, University of Southern Denmark.\u003cbr\u003eStephen Kline is Professor at the School of Communication, Simon Fraser University, British Columbia, Canada.\u003cbr\u003eCatherine Murray is Associate Professor at the School of Communication, Simon Fraser University, British Columbia, Canada.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e27 June 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780340762745\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51378119639180,"sku":"9780340762745","price":80.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_c4000b1d-bfc0-4de5-bfc7-e25ec706dc28.jpg?v=1783907685","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780340762745","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}