{"product_id":"9780340741429","title":"Watching Television Audiences Cultural Theories \u0026 Methods","description":"\u003ch1\u003eWatching Television Audiences\u003c\/h1\u003e\u003ch2\u003eCultural Theories \u0026amp; Methods\u003c\/h2\u003e\u003ch3\u003eJohn Tulloch\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePerforming Arts \/ Film \/ History \u0026amp; Criticism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eWatching Television Audiences offers a comprehensive introduction to the\u003cbr\u003e current state of research into TV audiences. Written by a leading \u003cbr\u003escholar in the field, it surveys work done on a variety of genres and \u003cbr\u003eprogrammes, including science fiction from Dr. Who through Star Trek to \u003cbr\u003ethe X-files, sitcoms, cop shows, cartoons, news, documentary and many \u003cbr\u003eothers. It explores concepts of audience research from the theory of an \u003cbr\u003eimplied audience to active audience readings, and examines how scholars \u003cbr\u003eare now seeking to synthesis the two areas in a way which will \u003cbr\u003econstitute a 'third generation' of audience studies. Above all, it \u003cbr\u003eprovides students and academics not only with an understanding of the \u003cbr\u003etheory but also of the different methodologies used to research \u003cbr\u003edifferent types of audience.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eJohn Tulloch is Professor at Brunel University, UK.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 September 2000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780340741429\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51369752854668,"sku":"9780340741429","price":67.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_4b68b45e-2d4f-446e-8a8e-f4212361d0e4.jpg?v=1783880348","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780340741429","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}