{"product_id":"9780333992951","title":"Digital Television Strategies: Business Challenges and Opportunities","description":"\u003ch1\u003eDigital Television Strategies: Business Challenges and Opportunities\u003c\/h1\u003e \u003ch2\u003eGriffiths, A.\u003c\/h2\u003e \u003cp\u003eIn Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2002-10-22\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780333992951\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 196\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44521908535436,"sku":"9780333992951","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780333992951.jpg?v=1771536945","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780333992951","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}