How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Morley, M.

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Details

Published by: Palgrave Macmillan

Publication Date: 2002-05-29

Format: Paperback

ISBN-13: 9780333987773

DOI: 10.1057/9780230512191

Dimensions: 216cm x140cm

Pages: 228