{"product_id":"9780333987322","title":"The Rhetoric and Reality of Marketing: An International Managerial Approach","description":"\u003ch1\u003eThe Rhetoric and Reality of Marketing: An International Managerial Approach\u003c\/h1\u003e \u003ch2\u003eKitchen, P.\u003c\/h2\u003e \u003cp\u003eThis book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2003-04-15\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780333987322\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230554702\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 202\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47676805152908,"sku":"9780333987322","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780333987322.jpg?v=1776551253","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780333987322","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}