Beyond Mobile: People, Communications and Marketing in a Mobilized World

Lindgren, M.; Jedbratt, J.; Svensson, E.

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Details

Published by: Palgrave Macmillan

Publication Date: 2002-03-06

Format: Hardcover

ISBN-13: 9780333985083

DOI: 10.1057/9780230511613

Dimensions: 229cm x152cm

Pages: 262