Business-Driven Research & Development: Managing Knowledge to Create Wealth

Ganguly, A.

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Details

Published by: Palgrave Macmillan

Publication Date: 1999-06-18

Format: Hardcover

ISBN-13: 9780333776506

DOI: 10.1057/9781403915955

Dimensions: 216cm x140cm

Pages: 202