Business in a Virtual World: Exploiting Information for Competitive Advantage

Czerniawska, Fiona; Potter, G.

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

Details

Published by: Palgrave Macmillan

Publication Date: 1998-06-19

Format: Hardcover

ISBN-13: 9780333721216

DOI: 10.1057/9780230509337

Dimensions: 216cm x140cm

Pages: 252