Internet Strategies: A Corporate Guide to Exploiting the Internet

Stroud, D.

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

Details

Published by: Palgrave Macmillan

Publication Date: 1998-06-19

Format: Hardcover

ISBN-13: 9780333698518

DOI: 10.1057/9780333981474

Dimensions: 216cm x140cm

Pages: 310