The Academy of International Business

Buckley, Peter J.; Burton, Fred; Mirza, Hafiz

This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.

Details

Published by: Palgrave Macmillan

Publication Date: 1998-06-24

Format: Hardcover

ISBN-13: 9780333674697

DOI: 10.1007/978-1-349-26640-1

Dimensions: 235cm x155cm

Pages: 272