{"product_id":"9780333639108","title":"Customer Loyalty and Success","description":"\u003ch1\u003eCustomer Loyalty and Success\u003c\/h1\u003e \u003ch2\u003eLynch, J.\u003c\/h2\u003e \u003cp\u003eThis new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 1995-06-19\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780333639108\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230374713\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 292\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47414753132684,"sku":"9780333639108","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780333639108.jpg?v=1775849700","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780333639108","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}