Bancassurance in Europe

Hoschka, Tobias C.

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Details

Published by: Palgrave Macmillan

Publication Date: 1994-07-12

Format: Hardcover

ISBN-13: 9780333628140

DOI: 10.1007/978-1-349-23455-4

Dimensions: 216cm x140cm

Pages: 174