{"product_id":"9780333619452","title":"From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945","description":"\u003ch1\u003eFrom Soapbox to Soundbite: Party Political Campaigning in Britain since 1945\u003c\/h1\u003e \u003ch2\u003eRosenbaum, M.\u003c\/h2\u003e \u003cp\u003eElectioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 1997-01-14\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9780333619452\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-349-25311-1\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 315\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47413806301324,"sku":"9780333619452","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780333619452.jpg?v=1775847779","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780333619452","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}