From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

Rosenbaum, M.

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Details

Published by: Palgrave Macmillan

Publication Date: 1997-01-14

Format: Paperback

ISBN-13: 9780333619452

DOI: 10.1007/978-1-349-25311-1

Dimensions: 216cm x140cm

Pages: 315