How to Appreciate Your Customers

Elvy, B.H.

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.

Details

Published by: Palgrave Macmillan

Publication Date: 1995-06-20

Format: Hardcover

ISBN-13: 9780333598924

DOI: 10.1007/978-1-349-13289-8

Dimensions: 216cm x140cm

Pages: 204