Honda's Global Local Corporation

Mair, A.

Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

Details

Published by: Palgrave Macmillan

Publication Date: 1993-11-18

Format: Hardcover

ISBN-13: 9780333586839

DOI: 10.1057/9780230374850

Dimensions: 216cm x140cm

Pages: 352