Decoding Women’s Magazines: From Mademoiselle to Ms.

McCracken, Ellen

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Details

Published by: Palgrave Macmillan

Publication Date: 1992-10-27

Format: Paperback

ISBN-13: 9780333535905

DOI: 10.1007/978-1-349-22381-7

Dimensions: 216cm x140cm

Pages: 341