{"product_id":"9780230613881","title":"The Idea Writers: Copywriting in a New Media and Marketing Era","description":"\u003ch1\u003eThe Idea Writers: Copywriting in a New Media and Marketing Era\u003c\/h1\u003e \u003ch2\u003eIezzi, T.; n\/a, N.\u003c\/h2\u003e \u003cp\u003eThe Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-12-14\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230613881\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-137-51044-0\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 213\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":45991441268876,"sku":"9780230613881","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230613881.jpg?v=1776577000","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230613881","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}