{"product_id":"9780230611740","title":"Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing","description":"\u003ch1\u003eGlobalizing Ideal Beauty: Women, Advertising, and the Power of Marketing\u003c\/h1\u003e \u003ch2\u003eSutton, D.\u003c\/h2\u003e \u003cp\u003eGlobalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-10-13\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230611740\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230100435\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 210\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47431453278348,"sku":"9780230611740","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230611740.jpg?v=1775888983","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230611740","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}