{"product_id":"9780230577893","title":"Building Brand Value the Playboy Way","description":"\u003ch1\u003eBuilding Brand Value the Playboy Way\u003c\/h1\u003e \u003ch2\u003eGunelius, S.\u003c\/h2\u003e \u003cp\u003eSusan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-09-16\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230577893\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230239586\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 188\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47436439289996,"sku":"9780230577893","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230577893.jpg?v=1775912385","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230577893","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}