Integrated Brand Marketing and Measuring Returns

Kitchen, P.

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-07-07

Format: Hardcover

ISBN-13: 9780230577343

DOI: 10.1057/9780230297340

Dimensions: 216cm x140cm

Pages: 181