International Political Economy Series

Buckingham, I.

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Details

Published by: Palgrave Macmillan

Publication Date: 2007-11-27

Format: Hardcover

ISBN-13: 9780230573062

DOI: 10.1057/9780230579507

Dimensions: 235cm x155cm

Pages: 221