{"product_id":"9780230554030","title":"Wine Brands: Success Strategies for New Markets, New Consumers and New Trends","description":"\u003ch1\u003eWine Brands: Success Strategies for New Markets, New Consumers and New Trends\u003c\/h1\u003e \u003ch2\u003eResnick, E.\u003c\/h2\u003e \u003cp\u003eThis practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-05-21\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230554030\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230583733\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 184\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47677156622476,"sku":"9780230554030","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230554030.jpg?v=1776554219","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230554030","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}