The New Role of Regional Management

Ambos, B.; Schlegelmilch, B.

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-12-10

Format: Hardcover

ISBN-13: 9780230538757

DOI: 10.1057/9780230273870

Dimensions: 216cm x140cm

Pages: 301