{"product_id":"9780230368828","title":"Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process","description":"\u003ch1\u003eTribal Marketing, Tribal Branding: An expert guide to the brand co-creation process\u003c\/h1\u003e \u003ch2\u003eRichardson, Brendan\u003c\/h2\u003e \u003cp\u003eTribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-07-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230368828\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137349101\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 184\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678664212620,"sku":"9780230368828","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230368828.jpg?v=1776566207","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230368828","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}