Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Calkins, T.

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-10-11

Format: Hardcover

ISBN-13: 9780230340343

DOI: 10.1007/978-1-137-51186-7

Dimensions: 229cm x152cm

Pages: 294