{"product_id":"9780230340275","title":"Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers","description":"\u003ch1\u003eEmpathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers\u003c\/h1\u003e \u003ch2\u003eIngwer, M.\u003c\/h2\u003e \u003cp\u003eWith a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-07-16\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230340275\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-137-51200-0\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 235\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47440377905292,"sku":"9780230340275","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230340275.jpg?v=1775915143","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230340275","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}