The Luxury Market in India: Maharajas to Masses

Atwal, G.; Jain, S.

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-08-29

Format: Hardcover

ISBN-13: 9780230336728

DOI: 10.1057/9781137264169

Dimensions: 216cm x140cm

Pages: 217