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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Published by: Palgrave Macmillan
Publication Date: 2011-12-02
Format: Hardcover
ISBN-13: 9780230304895
DOI: 10.1057/9780230343214
Dimensions: 229cm x152cm
Pages: 265