{"product_id":"9780230301313","title":"Counter Strategies in Global Markets","description":"\u003ch1\u003eCounter Strategies in Global Markets\u003c\/h1\u003e \u003ch2\u003ePloetner, O.\u003c\/h2\u003e \u003cp\u003eDeveloping BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-12-06\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230301313\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230362956\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 171\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431298482316,"sku":"9780230301313","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230301313.jpg?v=1775884518","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230301313","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}