Motoring the Future: VW and Toyota Vying for Pole Position

Wimmer, Engelbert

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-11-30

Format: Hardcover

ISBN-13: 9780230299559

DOI: 10.1057/9780230307810

Dimensions: 235cm x155cm

Pages: 272