{"product_id":"9780230296831","title":"The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan","description":"\u003ch1\u003eThe Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan\u003c\/h1\u003e \u003ch2\u003eKitchen, P.\u003c\/h2\u003e \u003cp\u003eMarketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-04-16\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230296831\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137322630\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 138\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679818399884,"sku":"9780230296831","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230296831.jpg?v=1776574066","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230296831","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}