{"product_id":"9780230285095","title":"The Superpromoter: The Power of Enthusiasm","description":"\u003ch1\u003eThe Superpromoter: The Power of Enthusiasm\u003c\/h1\u003e \u003ch2\u003eVogelaar, R.\u003c\/h2\u003e \u003cp\u003eWith their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-11-26\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230285095\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230298132\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 222\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678745542796,"sku":"9780230285095","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230285095.jpg?v=1776566853","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230285095","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}