{"product_id":"9780230279537","title":"International Place Branding Yearbook 2011: Managing Reputational Risk","description":"\u003ch1\u003eInternational Place Branding Yearbook 2011: Managing Reputational Risk\u003c\/h1\u003e \u003ch2\u003eGo, Frank M.; Govers, Robert\u003c\/h2\u003e \u003cp\u003eThe second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-09-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230279537\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230343320\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 213\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431730954380,"sku":"9780230279537","price":53.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230279537.jpg?v=1775893382","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230279537","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}