Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

de Jonge, Jan

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-12-12

Format: Hardcover

ISBN-13: 9780230277151

DOI: 10.1057/9780230355545

Dimensions: 229cm x152cm

Pages: 355