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In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.
Published by: Palgrave Macmillan
Publication Date: 2010-12-21
Format: Hardcover
ISBN-13: 9780230235571
DOI: 10.1057/9780230306165
Dimensions: 229cm x152cm
Pages: 387