{"product_id":"9780230232532","title":"Football Brands","description":"\u003ch1\u003eFootball Brands\u003c\/h1\u003e \u003ch2\u003eBridgewater, S.\u003c\/h2\u003e \u003cp\u003eThe media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-04-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230232532\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230281363\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 194\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47437496811660,"sku":"9780230232532","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230232532.jpg?v=1775912991","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230232532","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}