{"product_id":"9780230232501","title":"The Economy of Brands","description":"\u003ch1\u003eThe Economy of Brands\u003c\/h1\u003e \u003ch2\u003eLindemann, J.\u003c\/h2\u003e \u003cp\u003eIn many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-05-07\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230232501\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230275010\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 184\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679739592844,"sku":"9780230232501","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230232501.jpg?v=1776573791","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230232501","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}