{"product_id":"9780230222588","title":"The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook","description":"\u003ch1\u003eThe Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook\u003c\/h1\u003e \u003ch2\u003eGray, J.\u003c\/h2\u003e \u003cp\u003eThis book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-09-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230222588\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230283084\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 218\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679861850252,"sku":"9780230222588","price":107.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230222588.jpg?v=1776574231","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230222588","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}