How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Moilanen, T.; Rainisto, S.

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Details

Published by: Palgrave Macmillan

Publication Date: 2008-12-15

Format: Hardcover

ISBN-13: 9780230220928

DOI: 10.1057/9780230584594

Dimensions: 235cm x155cm

Pages: 202